Integrated Marketing

Rookie

Life is complicated but when you can get advice you trust life becomes a little simpler.

OVERVIEW

Product

Savings and Investments

Business Objective

Focus on driving more savings and investments

Strategy

A cross-cultural marketing campaign leveraging internal and paid channels to convert multiple consumer segments.

Consumer Insight

Savings isn’t always easy with all of the other expenses of life.

Creative Solution

Focus on the core of what is “most important to you - family”, So You Can make their dreams come true.

Product Solution
Department
Campaign

So You can.

A multicultural strategy reaching both Hispanic and General Market audiences, driven by a consumer insight that all segments can relate to, parents rooting for their kids. We were able to leverage the same creative and change the voice-over to be both Spanish and English creating economies of scale without watering down culturally relevant content.

In-Branch Merchandising

Amazing work comes with working with amazing talent. Credit to Zubi who is one of the best creative agencies in the industry.