Integrated Marketing
Rookie
Life is complicated but when you can get advice you trust life becomes a little simpler.
Overview
Product
Savings and Investments
Business Objective
Focus on driving more savings and investments
Strategy
A cross-cultural marketing campaign leveraging internal and paid channels to convert multiple consumer segments.
Consumer Insight
Savings isn’t always easy with all of the other expenses of life.
Creative Solution
Focus on the core of what is “most important to you - family”, So You Can make their dreams come true.
Campaign
So You can.
A multicultural strategy reaching both Hispanic and General Market audiences, driven by a consumer insight that all segments can relate to, parents rooting for their kids. We were able to leverage the same creative and change the voice-over to be both Spanish and English creating economies of scale without watering down culturally relevant content.
Amazing work comes with working with amazing talent. Credit to Zubi who is one of the best creative agencies in the industry.