Connecting with our target and more.

We could have chosen any type of dance in Latinx culture, such as salsa, merengue or bachata. But we wanted it to connect with as many people as possible. Therefore, we considered a dance style, Tango, that could be appreciated among any Latinx population. Tango is a beautiful and detail art of dance that could connect with many people and was a good juxtaposition compared to the ease of mobile banking.

This campaign tested strongly among both Hispanic and general market consumers in coastal cities, such as New York, Los Angeles and Miami. Therefore, we were able to leverage this creative to run on both Spanish and English language networks.

An integrated marketing campaign

This collection of work flowed through every marketing channel to delivered a unified and consistent message. It consisted of digital channels, in-branch m merchandising, televisions, audio a dance flash mob at a Chase branch, press release with the Leonardo and Miriam and more.

Agency of record for campaign was Zubi.