Diversity & Inclusion Video

Welcome All

Looking to enhance the culture and mindset of diversity we created a rally cry for colleagues to be proud of who they are.

OVERVIEW

Product

Diversity and Inclusion.

Business Objective

Have employees self-identify as diverse so that the organization could have a better understanding of the colleagues they serve and be able to submit for diversity awards to receive recognition for Best Place to Work.

Strategy

Use the voice of the consumer/associate to pave the path for the Diversity and Inclusion cultural of Huntington bank. Leveraged digital channels such as .com, internal website and video to build company culture.

Consumer Insight

I am more than what you see on the outside. I want to be comfortable and accepted for all of me at my place of work.

Creative Solution

Authentic stories about employees life and how they are able to bring their whole self to work. How has Huntington supported that idea and how they make up the organizations brand line.

Product Solution
Department
Campaign

Bring your whole self to work.

The wall of welcome was a collection of photos of Huntington colleagues that shared pics of their family, pets, and important life moments with us. The collection of images strived to reflect inclusion and how at Huntington you can bring your whole-self to work.

This project was a multi-step approach to get colleagues to self-ID in one of the protected class (gender, race, disability) so that the organization could have a better understanding of the colleagues they served and represented.

A big thank you the agency Warhol & Wall St. for their partnership and creative thinking.